Tafiti Labs

Tafiti means
research.

Tafiti is Swahili for research. The name is the mission statement, and it roots the lab in the markets it serves: our first product is live in six African markets, Swahili-speaking Kenya and Tanzania among them.

tafiti

Swahili

research.

Mission

Turn sport’s chaotic data into trustworthy, settle-graded intelligence.

We are paid for analysis, never for outcomes: the same whether a user wins or loses. Every claim we publish has to be true of the product as it exists today, not as we intend it to be.

1Settle-graded: every claim is checked against what actually happened.

Principles

What we are

  1. An analytics and research company.

    Not a betting company, and no product of ours will make us one.

  2. A lab with product brands.

    Each product has its own name. The lab stands behind all of them and describes each exactly as it is.

  3. True to the product as it exists today.

    Every public claim describes what exists now, not what we intend to build.

  4. Evidence-first.

    Measured, or it doesn’t ship. Unproven work is labelled unproven.

What we never do

  1. Act as the house.

    We never take the other side of a bet, run staked games or offer prizes.

  2. Profit from a user losing.

    We are paid for analysis, the same whether a user wins or loses.

  3. Hide a cost, or paywall safety.

    Prices are stated plainly. Safety features are never a premium extra.

  4. Promise a win.

    Every forecast can be wrong, and we say so.

Company

Based in
Lagos, Nigeria
Products
Panenka (live)
Contact
hello@tafitilabs.com

Write to the lab.

Research questions, partnerships and press.

hello@tafitilabs.com